If there is one thing I have found to be true over all other things as a small business owner for over 25 years, it's that small business owners are usually strapped for cash. There is no time where this is more true than today. Banks reluctant to lend money and economic uncertainty making it less desirable to borrow; which makes marketing your company a very challenging task.
The secret to surviving in difficult economic times is strengthening and expanding relationships with both your suppliers and customers. Relationships are strengthened by sending the message that you offer superior products and services that better meets the markets demands.
While so many companies today are focusing on cost cutting, lowering prices and offering discounts; the savvy marketers are concetrating their efforts on enhancing value. It is true that most people want a good deal when spending their money, it is an undeniable fact that consumers seek value first and price second.
The most effective way to maintain a solid market presence and build confidence is through advertising. Yet advertising can be very expensive and somewhat questionable as to its effectiveness. The problem is that no matter what method of advertising you choose, there is no guarantee the person you are targeting will actually see your message.
Yet there is one way to put your name in front of your customer with an absolute gurantee that will not miss seeing your name.
The one thing your customer always sees is the package you send with your product in it. If this packaging is professional and exudes the quality of your business, your customer cannot help but to be impressed with you.
Think about this for a moment. When you buy products at your local supermarket, do you select products that are more attractively package? I do all the time. I select Kraft sliced cheese over the lower cost supermarket brand because the tear open feature and resealable zipper work better. I pay almost a dollar more because I perceive Kraft to be better.
The fact is people buy packaging when choosing products for the first time. A better package equals a better product in our psyche. When they receive shipments that are professionally packaged, their buying decision is reinforced. Before they even use your product they have a positive impression. The result...
Yet there is one way to put your name in front of your customer with an absolute gurantee that will not miss seeing your name.
The one thing your customer always sees is the package you send with your product in it. If this packaging is professional and exudes the quality of your business, your customer cannot help but to be impressed with you.
Think about this for a moment. When you buy products at your local supermarket, do you select products that are more attractively package? I do all the time. I select Kraft sliced cheese over the lower cost supermarket brand because the tear open feature and resealable zipper work better. I pay almost a dollar more because I perceive Kraft to be better.
The fact is people buy packaging when choosing products for the first time. A better package equals a better product in our psyche. When they receive shipments that are professionally packaged, their buying decision is reinforced. Before they even use your product they have a positive impression. The result...
YOU STAND OUT
...in a very possitive way.
The beauty of this is your customers will brag about you and tell others that you are a great source of supply. They become your affiliate and help you to gain more market share.
Improving your image through custom packaging makes you money and more than pays for the added expense you incur by the upgrade.
The best thing about all of this is...
You're Already Paying For Most of The Cost
...the percentage increase for upgrading your packaging is all you pay. If you buy a stock bag now to package your product, the only added cost is a quality imprint, tote bag handle or special closure that make your package more attractive.
Remember that in business as in life ...
It's All About Image
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