Custom Poly Bag Marketing Tip

Custom Printed Poly Bags should be a part of your overall marketing strategy.  All to often companies analyze the cost of custom printing their packaging in dollar value instead of marketing value.  This is a mistake.  Custom printed packaging is an advertising tool the same as your brochures or other advertising methods.

Your Customer Pays The Freight

The best part is your customer pays part of the advertising cost.  If you advertise in magazines, television or by direct mail, you are stuck for all of the costs.  With custom poly bags you only pay for the bag cost where the freight is paid by your customer.  This is a major deflection of advertising expense.

The reality is, custom printed bags advertise your company effectively.  They are guaranteed to reach the ultimate person that uses your products.  Unlike other media, custom bags go directly to the person that makes the buying decision.  Where else in your marketing efforts can you receive such a guarantee?

A well designed printed poly bag not only displays your name, color and logo; but also provide all of the reorder information your customer deserves.  It provides your physical location, phone number, website and product details. 

Yet there is an even greater value you receive when you custom print your bags.  People are more likely to retain custom bags for other uses more than an unprinted stock bag.  This means the likelihood of other potential customers seeing your name is increased dramatically.

This is particularly true when your bag offers features that encourages customers to reuse them.  For instance Resealable bags and Draw Tape bags are commonly saved by customers for any number of personal uses.

What makes this such a tremendous value to you is your bag becomes a sales tool.  This means that new customers that buy your products are helping to pay for your bags!  In many cases new customers can account for revenues that more than pay for your increased packaging expense.

Custom Packaging Is Subliminal

The advantage of custom packaging is its subliminal nature.  Unlike ads that overtly promote your business and products, printed bags simply verify you as the place to go for your products.  It subtly establishes you as the customers valued source of supply.  The more efficient the package, the more they will accept your products.

Improving your image expands your market acceptance without any conscious effort.  You are simply there in front of your customer at all times.

Therefore, if you are using a stock bag to package your products the simple addition of imprinting your name can be one of the smartest marketing strategies you can adopt.

Sincerely,

http://www.mainpricecustompkg.com

"Effective Packaging at Affordable Prices"