Custom Poly Bag Marketing Tip

Custom Printed Poly Bags should be a part of your overall marketing strategy.  All to often companies analyze the cost of custom printing their packaging in dollar value instead of marketing value.  This is a mistake.  Custom printed packaging is an advertising tool the same as your brochures or other advertising methods.

Your Customer Pays The Freight

The best part is your customer pays part of the advertising cost.  If you advertise in magazines, television or by direct mail, you are stuck for all of the costs.  With custom poly bags you only pay for the bag cost where the freight is paid by your customer.  This is a major deflection of advertising expense.

The reality is, custom printed bags advertise your company effectively.  They are guaranteed to reach the ultimate person that uses your products.  Unlike other media, custom bags go directly to the person that makes the buying decision.  Where else in your marketing efforts can you receive such a guarantee?

A well designed printed poly bag not only displays your name, color and logo; but also provide all of the reorder information your customer deserves.  It provides your physical location, phone number, website and product details. 

Yet there is an even greater value you receive when you custom print your bags.  People are more likely to retain custom bags for other uses more than an unprinted stock bag.  This means the likelihood of other potential customers seeing your name is increased dramatically.

This is particularly true when your bag offers features that encourages customers to reuse them.  For instance Resealable bags and Draw Tape bags are commonly saved by customers for any number of personal uses.

What makes this such a tremendous value to you is your bag becomes a sales tool.  This means that new customers that buy your products are helping to pay for your bags!  In many cases new customers can account for revenues that more than pay for your increased packaging expense.

Custom Packaging Is Subliminal

The advantage of custom packaging is its subliminal nature.  Unlike ads that overtly promote your business and products, printed bags simply verify you as the place to go for your products.  It subtly establishes you as the customers valued source of supply.  The more efficient the package, the more they will accept your products.

Improving your image expands your market acceptance without any conscious effort.  You are simply there in front of your customer at all times.

Therefore, if you are using a stock bag to package your products the simple addition of imprinting your name can be one of the smartest marketing strategies you can adopt.

Sincerely,

http://www.mainpricecustompkg.com

"Effective Packaging at Affordable Prices"

A Money Making Marketing Tip For Your Company

If there is one thing I have found to be true over all other things as a small business owner for over 25 years, it's that small business owners are usually strapped for cash.  There is no time where this is more true than today.  Banks reluctant to lend money and economic uncertainty making it less desirable to borrow; which makes marketing your company a very challenging task.

The secret to surviving in difficult economic times is strengthening and expanding relationships with both your suppliers and customers.  Relationships are strengthened by sending the message that you offer superior products and services that better meets the markets demands. 

While so many companies today are focusing on cost cutting, lowering prices and offering discounts; the savvy marketers are concetrating their efforts on enhancing value.  It is true that most people want a good deal when spending their money, it is an undeniable fact that consumers seek value first and price second. 

The most effective way to maintain a solid market presence and build confidence is through advertising.  Yet advertising can be very expensive and somewhat questionable as to its effectiveness.   The problem is that no matter what method of advertising you choose, there is no guarantee the person you are targeting will actually see your message.

Yet there is one way to put your name in front of your customer with an absolute gurantee that will not miss seeing your name. 

The one thing your customer always sees is the package you send with your product in it.  If this packaging is professional and exudes the quality of your business, your customer cannot help but to be impressed with you.

Think about this for a moment.  When you buy products at your local supermarket, do you select products that are more attractively package?  I do all the time.  I select Kraft sliced cheese over the lower cost supermarket brand because the tear open feature and resealable zipper work better.  I pay almost a dollar more because I perceive Kraft to be better. 

The fact is people buy packaging when choosing products for the first time.  A better package equals a better product in our psyche.  When they receive shipments that are professionally packaged, their buying decision is reinforced.  Before they even use your product they have a positive impression.  The result...

YOU STAND OUT

...in a very possitive way.

The beauty of this is your customers will brag about you and tell others that you are a great source of supply.  They become your affiliate and help you to gain more market share.

Improving your image through custom packaging makes you money and more than pays for the added expense you incur by the upgrade.

The best thing about all of this is...

You're Already Paying For Most of The Cost

...the percentage increase for upgrading your packaging is all you pay.  If you buy a stock bag now to package your product, the only added cost is a quality imprint, tote bag handle or special closure that make your package more attractive.

Remember that in business as in life ...

It's All About Image